Chopper Guys CPI didn’t have a website or much of a digital marketing strategy. They wanted a website where people could reserve motorcycle frames and buy parts. Contact forms for motorcycle services and questions proved to be good lead generators. Analytics track user flow and calls to action with Google Tag manager. Photography and content generation was a big task for this project considering they had no previous website. A photographer took unique photos while research was done to come up with context that was technically correct and Chopper Guys tone.