ReadyTech Marketing site redesign and marketing strategy. Coming up with company white pages on how we have helped previous clients were used as downloads. Before the download could be accessed a lead generator was in place to collect the users name, e-mail, company and hopefully phone number. This information gave ReadyTech an idea of who the lead was to best do research to follow up with a sales call to schedule a free demo. This site also needed a e-mail newsletter to keep prospects and current clients up to date on latest technology and trends in online training.
ReadyTech B2B Digital Marketing Strategy
Challenge
Generate B2B leads with mobile site redesign contact forms. Build a cohesive brand story across social media marketing.
Solution
Connect e-mail marketing campaigns to CRM like salesforce. Use analytics to measure results for key performance indicators KPI’s.
Results
Increased engagement lead to improved sales overall. The e-mail marketing campaign allowed continuous but not annoying engagement.
Services Overview
- Analytics, SEO & PPC
- Website Services
- E-mail Campaigns
- Social Media Marketing
What we did for ReadyTech
Analytics, SEO and PPC
Analytics track and measure how SEO and Pay-per-click campaigns are attracting prospects to take action.
Website Services
Update your site to be mobile and Search Engine friendly with our professional expertise. Website creation and management to keep up with latest internet standards.
E-mail Campaigns
Keep customer retention by staying in touch with previous patrons. Promote special offers to attract subscribers while keeping them up to date with company events and news.
Social Media Marketing
Harness the hyper targeting ability of social media to tailor advertisement content with a custom marketing strategy. Engage continuously with your demographic.